BrandCultureTalk

Most marketers, designers, and consultants understand that there’s far more to a brand than a logo, but that doesn’t mean that logos don’t matter.
Your brand is the intersection between the promise you make to stakeholders, and the reputation (or lack thereof) you’ve earned in their minds. That reputation emanates from their interactions with your products, […]

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Let us begin with an understatement: The economy is in a bad way. No doubt you’re aware that one of the first casualties was Merrill Lynch, whose acquisition by Bank of America was just the first of several since.
With our brains perpetually attuned to the branding and cultural implications

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The transformation from financial high-flyer to defunct also-ran happens today with stunning speed. Decades of hard-won reputation disappear in days. Amid the sturm und drang accompanying the meltdown of Bear Stearns (b. 1923), the Federal conservatorship of Fannie Mae (b. 1968) and Freddie Mac (b. 1970), and most recently the bankruptcy of Lehman […]

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Juliet Capulet was onto something when she wondered aloud, “What’s in a name?” We say: plenty. Sure, the thirteen-year-old was lamenting that her surname kept her from being with her beloved Romeo, but the right name is without a doubt one of the most important – or at least public — elements of […]

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The behemoth everyone loves to hate has changed its corporate identity. Its name is no longer the choppy, aspirated Wal-Mart; it’s the smooth, mellifluous Walmart. Its logo now employs a minimalist orange starburst at the end of a more fluid sentence case wordmark instead of a literal star between all caps.
Before:

After:

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If you’ve ever been responsible for naming a company or product, you’ve likely:
1. Brainstormed until your brain could storm no more,
2. Selected the perfect name,
3. Checked to see if the URL was available,
4. Promptly returned to step 1.
A recent decision by ICANN, the […]

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