BrandCultureTalk

There are a few meta-brands that can be many things to many people (Coca Cola and McDonalds, for example), but the vast majority of brands can’t, and too many die trying. We submit that this is a lesson that every organization needs to learn, including a company we’re keeping an eye on: Zipcar.
In today’s economically […]

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Nike’s 2008 “Be True” campaign, showcasing local designers with an urban aesthetic is a new take on the brand’s “Dunk” campaign – part of Nike’s effort to lure and retain an audience that demands increasing authenticity from the brands with which it chooses to truck. The Be True campaign’s informal design grid and individualized […]

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