BrandCultureTalk

“We know what it means to serve” not only defines USAA’s customer (military personnel and their families) but also its core promise to stakeholders: an unequivocal commitment to service. The organization has been recognized repeatedly, most notably as BusinessWeek’s #1 Customer Service Champ for both 2006 and 2007. So how does USAA deliver on what […]

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If you’ve ever encountered eye-rolling at your assertion that shopping is a religious experience, you may now revel in vindication. In his new book Buyology, Martin Lindstrom explains that the neural region that governs buying habits and brand allegiance is the very spot that lights up in response to religious iconography.

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