BrandCultureTalk

With Republicans accusing Obama of buying the vote and the uproar over $150,000 wardrobes just subsiding, it’s a dangerous time for an expensive half-hour infomercial.
While the Obama campaign has largely been a model of branding perfection, its occasional outsized confidence (Berlin? Greek Columns? Thoughts of delaying the Phillies’ victory when Pennsylvania is a game-changer?) may […]

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Let us begin with an understatement: The economy is in a bad way. No doubt you’re aware that one of the first casualties was Merrill Lynch, whose acquisition by Bank of America was just the first of several since.
With our brains perpetually attuned to the branding and cultural implications

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A tweet does not a brand make. Well, maybe it does if you’re a high school student trying to create a personal ‘brand’ for the consumption of your fellow math club members. But not if you’re a business or organization interested in establishing and nurturing its brand.
There’s more and more talk these days about the […]

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WARNING: If you are prone to addiction, DO NOT READ THIS POST!!!
But if you’re interested in selling (or buying) online, and claim a modicum of self-control

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That’s right: your grandmother’s dial-up service isn’t just for retirees anymore. This is one of several attempts AOL is making to create key brands aimed at audiences with whom the core AOL brand doesn’t resonate.

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